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ABOUT THE PROJECT
Eufluoria
AR Try-On
For Etnia Barcelona’s bold Eufluoria collection, I developed an augmented reality (AR) try-on filter. This innovative tool allows users to virtually wear one of the collection’s vibrant frames and switch between different color options, staying true to the campaign’s psychedelic and colorful theme.
The filter enhances customer engagement by combining technology and creativity, offering an interactive and immersive way to explore the collection. It reflects Etnia Barcelona’s commitment to innovation and artistic expression in eyewear fashion.
