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ABOUT THE PROJECT
Barbie AR
We collaborated with Atlantic Records to design augmented reality (AR) filters for the promotion of the “Barbie” movie album. These filters, crafted exclusively for TikTok, were aimed at creating a playful and immersive experience for fans while driving engagement with the album’s release.
One of the filters featured an Irish dancer, celebrating the song track by PinkPantheress with dynamic and creative choreography. Another filter placed users inside a life-sized Barbie box, allowing them to step into the world of Barbie. Through these innovative tools, we helped Atlantic Records bring the album’s vision to life and connect with audiences on a global scale.
